{"id":1658,"date":"2021-03-17T08:44:00","date_gmt":"2021-03-17T08:44:00","guid":{"rendered":"https:\/\/www.novotek.com\/dk\/?p=1658"},"modified":"2021-08-26T08:51:45","modified_gmt":"2021-08-26T08:51:45","slug":"ny-visuel-identitet-for-novotek-gruppen","status":"publish","type":"post","link":"https:\/\/www.novotek.com\/dk\/nyheder\/ny-visuel-identitet-for-novotek-gruppen\/","title":{"rendered":"Ny visuel identitet for Novotek-gruppen"},"content":{"rendered":"<div class=\"container-md paragraph  \">\n<p>Vi st\u00e5r for stabilitet, sikkerhed, innovation og engagement. Efter 35 \u00e5r i spidsen har vi valgt at afspejle dette med en ny visuel identitet. <\/p>\n<\/div>\n\n<div class=\"container-md embed  \">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"New visual identity for Novotek Group\" width=\"1440\" height=\"810\" src=\"https:\/\/www.youtube.com\/embed\/NAxU-roAjGk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n<div class=\"container-md paragraph  \">\n<p>Novoteks nye visuelle identitet er udviklet hos moderselskabet i Malm\u00f8 &#8211; og vil d\u00e6kke hele koncernen med 140 ansatte i otte lande.<\/p>\n<\/div>\n\n<div class=\"container-md heading  \">\n<h2 class=\"wp-block-heading\">Nyt logo<\/h2>\n<\/div>\n\n<div class=\"container-md paragraph  \">\n<p>Som leverand\u00f8r af industriel produktion tilbage til 1986 er Novotek velkendt i branchen. &#8220;Vi har derfor valgt omhyggeligt at opdatere logoet og andre grafiske elementer,&#8221; siger Camilla Gurell, Chief Marketing Officer hos Novotek AB.<\/p>\n<\/div>\n\n<div class=\"container-md heading  \">\n<h2 class=\"wp-block-heading\">Beholder den r\u00f8de tr\u00e5d<\/h2>\n<\/div>\n\n<div class=\"container-md paragraph  \">\n<p>Det nye logo er resultatet af et kreativt samarbejde mellem Taberg Media Group og Spitz. Symbolet er vendt og peger Novotek i den rigtige retning &#8211; mod fremtiden. Med et klart udgangspunkt i Novoteks eksisterende logo kan kunderne let genkende det. Af samme grund bevares Novoteks r\u00f8de og sorte farvepalet som et vigtigt element.<\/p>\n<\/div>\n\n<div class=\"container-md paragraph  \">\n<p>&#8220;Vores nye visuelle identitet forbereder os p\u00e5 at forbinde alle vores virksomheder,&#8221; siger Camilla. &#8220;Med en klar, f\u00e6lles profil viser vi, at Novotek er stabil og rustet til fremtiden.&#8221;<\/p>\n<\/div>\n\n<div class=\"container-md paragraph  \">\n<p>Tobias Antius, administrerende direkt\u00f8r i Novotek AB, understreger vigtigheden af \u200b\u200bden nye profil. &#8220;Det er ikke muligt at overdrive betydningen af \u200b\u200ben visuel identitet, der er tilpasset nutidens digitale kanaler.&#8221;<\/p>\n<\/div>\n\n<div class=\"container-md heading  \">\n<h2 class=\"wp-block-heading\">Fremst\u00e5r holistisk <\/h2>\n<\/div>\n\n<div class=\"container-md paragraph  \">\n<p>Som en global gruppe med virksomheder i forskellige lande er en holistisk profil med en f\u00e6lles visuel identitet s\u00e6rlig vigtig.<\/p>\n<\/div>\n\n<div class=\"container-md paragraph  \">\n<p>\u201dVi er lokale, hvilket betyder, at vi hj\u00e6lper vores kunder med udfordringer, p\u00e5 et sprog, de forst\u00e5r. Samtidig er det vigtigt at g\u00f8re Novotek genkendelig i en international kontekst \u201d, siger Camilla.<\/p>\n<\/div>\n\n<div class=\"container-md heading  \">\n<h2 class=\"wp-block-heading\">Fremtidens Novotek  <\/h2>\n<\/div>\n\n<div class=\"container-md paragraph  \">\n<p>Den nye identitet afspejler ikke kun ny teknologi og viden. &#8220;Partnere, leverand\u00f8rer og kunder. Alle burde have tro p\u00e5 fremtidens Novotek \u201d, slutter Camilla Gurell.<\/p>\n<\/div>\n\n<div class=\"container-md paragraph  \">\n<p>Det nye logo lanceres i midten af \u200b\u200bmarts. Implementering af en ny grafisk profil vil finde sted i l\u00f8bet af 2021.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Vi st\u00e5r for stabilitet, sikkerhed, innovation og engagement. Efter 35 \u00e5r i spidsen har vi valgt at afspejle dette med en ny visuel identitet.<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"1631,1645,1641,1637,1610","_relevanssi_noindex_reason":"","footnotes":""},"categories":[7],"tags":[],"class_list":["post-1658","post","type-post","status-publish","format-standard","hentry","category-nyhed"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ny visuel identitet for Novotek-gruppen - Novotek Danmark<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.novotek.com\/dk\/nyheder\/ny-visuel-identitet-for-novotek-gruppen\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ny visuel identitet for Novotek-gruppen - Novotek Danmark\" \/>\n<meta property=\"og:description\" content=\"Vi st\u00e5r for stabilitet, sikkerhed, innovation og engagement. 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