{"id":3487,"date":"2021-03-17T10:46:00","date_gmt":"2021-03-17T10:46:00","guid":{"rendered":"https:\/\/www.novotek.com\/no\/?p=3487"},"modified":"2021-08-18T10:55:13","modified_gmt":"2021-08-18T10:55:13","slug":"ny-visuell-identitet-for-novotek-gruppen","status":"publish","type":"post","link":"https:\/\/www.novotek.com\/no\/nyheter\/ny-visuell-identitet-for-novotek-gruppen\/","title":{"rendered":"Ny visuell identitet for Novotek-gruppen"},"content":{"rendered":"<div class=\"container-md paragraph  \">\n<p><strong>Vi&nbsp;st\u00e5r for stabilitet, trygghet, innovasjon og engasjement. Etter 35 \u00e5r i fremkant har vi valgt \u00e5 reflektere dette med ny visuell identitet.<\/strong><\/p>\n<\/div>\n\n<div class=\"container-md spacer  \">\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n<div class=\"container-md embed  \">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"New visual identity for Novotek Group\" width=\"1440\" height=\"810\" src=\"https:\/\/www.youtube.com\/embed\/NAxU-roAjGk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n<div class=\"container-md spacer  \">\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n<div class=\"container-md paragraph  \">\n<p>Novoteks nye visuelle identitet er utviklet hos morselskapet i Malm\u00f6. og vil omfatte hele konsernet, med 140 ansatte i \u00e5tte land.&nbsp;<\/p>\n<\/div>\n\n<div class=\"container-md heading  \">\n<h4 class=\"wp-block-heading\"><strong>Ny logo<\/strong><\/h4>\n<\/div>\n\n<div class=\"container-md paragraph  \">\n<p>Som leverand\u00f8r av industriell produksjon helt tilbake til 1986, er Novotek godt kjent i bransjen. &laquo;Vi har derfor valgt \u00e5 forsiktig oppdatere logoen og andre grafiske elementer&raquo;, forteller Camilla Gurell, Chief Marketing Officer hos Novotek AB.&nbsp;<\/p>\n<\/div>\n\n<div class=\"container-md heading  \">\n<h4 class=\"wp-block-heading\"><strong>Beholder den r\u00f8de tr\u00e5den<\/strong><\/h4>\n<\/div>\n\n<div class=\"container-md paragraph  \">\n<p>Den nye logoen er resultatet av et kreativt samarbeid mellom Taberg Media Group og Spitz. Symbolet er snudd og peker Novotek i riktig retning, &#8211; mot fremtiden. Med tydelig utgangspunkt i Novoteks eksisterende logo, kan kunder enkelt kjenne den igjen. Av samme grunn er Novoteks r\u00f8de og svarte fargepalett beholdt som et viktig element.<\/p>\n<\/div>\n\n<div class=\"container-md paragraph  \">\n<p>&laquo;V\u00e5r nye visuelle identitet gj\u00f8r oss klare for \u00e5 knytte sammen alle v\u00e5re virksomheter&raquo;, sier Camilla. &laquo;Med en tydelig, felles profil viser vi at Novotek st\u00e5r st\u00f8tt og er rustet for fremtiden&raquo;.&nbsp;<\/p>\n<\/div>\n\n<div class=\"container-md paragraph  \">\n<p>Tobias Antius, Chief Executive Officer hos Novotek AB, understreker viktigheten av den nye profilen. &laquo;Det er ikke mulig \u00e5 overdrive viktigheten av en visuell identitet som er tilpasset dagens digitale kanaler&raquo;.&nbsp;<\/p>\n<\/div>\n\n<div class=\"container-md heading  \">\n<h4 class=\"wp-block-heading\"><strong>Fremst\u00e5r helhetlig<\/strong><\/h4>\n<\/div>\n\n<div class=\"container-md paragraph  \">\n<p>Som et globalt konsern med virksomheter i ulike land, er en helhetlig profil med felles visuell identitet spesielt viktig.&nbsp;<\/p>\n<\/div>\n\n<div class=\"container-md paragraph  \">\n<p>&laquo;Vi er lokale, noe som inneb\u00e6rer at vi hjelper kundene v\u00e5re med utfordringer, p\u00e5 et spr\u00e5k de forst\u00e5r. Samtidig er det viktig \u00e5 gj\u00f8re Novotek gjenkjennelig i en internasjonal sammenheng&raquo;, forteller Camilla.&nbsp;<\/p>\n<\/div>\n\n<div class=\"container-md heading  \">\n<h4 class=\"wp-block-heading\"><strong>Ser mot fremtiden<\/strong><\/h4>\n<\/div>\n\n<div class=\"container-md paragraph  \">\n<p>Den nye identiteten reflekterer ikke bare ny teknologi og kunnskap. &laquo;Partnere, leverand\u00f8rer og kunder. Alle skal ha tro p\u00e5 fremtidens Novotek&raquo;, avslutter Camilla Gurell.&nbsp;<\/p>\n<\/div>\n\n<div class=\"container-md paragraph  \">\n<p>Den nye logoen vil lanseres i midten av mars. Implementering av ny grafisk profil vil skje i l\u00f8pet av 2021.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Vi st\u00e5r for stabilitet, trygghet, innovasjon og engasjement. Etter 35 \u00e5r i fremkant har vi valgt \u00e5 reflektere dette med ny visuell identitet.<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"3376,3479,3306,3462,3469,3416","_relevanssi_noindex_reason":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-3487","post","type-post","status-publish","format-standard","hentry","category-nyhet"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ny visuell identitet for Novotek-gruppen - Novotek Norge<\/title>\n<meta name=\"description\" content=\"Vi st\u00e5r for stabilitet, trygghet, innovasjon og engasjement. 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