Artificial Intelligence & Machine Learning: Know the Difference
Let’s be honest: if you’ve ever nodded along in a meeting where someone mentions Artificial Intelligence, Machine Learning, or Deep Learning—you’re not alone. These terms are used interchangeably, and the confusion is completely understandable.
So, let’s cut through it.
This article will help you understand the key differences between AI, Machine Learning, and related terms like Neural Networks and Deep Learning. We’ll also show you why it matters—especially in a modern manufacturing context.
And to make it even easier, we’ll be peeling back the layers of this handy visual framework (yes, it’s shaped like an onion). Each layer brings us closer to the most powerful applications of data in your operation.

Layer 1: AI – Artificial Intelligence – The Big Picture
Artificial Intelligence (AI) is the broadest layer. It refers to any technique that enables machines to simulate human intelligence. That includes reasoning, decision-making, learning, perception, and even creativity.
Examples of AI you might already know:
- A robot navigating a warehouse
- Voice assistants like Siri or Alexa
- Systems that can schedule production or optimise routes based on real-time input
AI is the umbrella under which more intelligent, faster, and more autonomous systems are built in manufacturing.

Layer 2: ML – Machine Learning – The Brains Behind the Smarts
Machine Learning (ML) is a subset of AI. It gives systems the ability to learn from data rather than being explicitly programmed. Instead of writing out rules, we train models on data—and they find the patterns for us.
If AI is the idea of simulating intelligence, ML is the method we commonly use to achieve it.
Examples of ML in action:
- Predictive maintenance tools that analyse machine data to forecast failures
- Quality control systems that improve defect detection over time
- Demand forecasting based on historical production data
ML powers many of the tools we talk about in modern smart factories.

Layer 3: Neural Networks – Learning Like a Brain
Neural networks are a specific Machine Learning technique that mimics how the human brain works. They’re comprised of layers of nodes (like neurons) that process information in stages, passing signals forward and adjusting as they learn.
They’re particularly good at:
- Recognising patterns
- Making sense of unstructured data like images, audio, or complex time series
In manufacturing, neural networks might be used to analyse vibration data from equipment to detect early signs of failure that a simpler model might miss.

Layer 4: Deep Learning – The Most Advanced Layer
Deep Learning is a subset of neural networks with many layers, allowing the system to learn complex abstractions. This is the type of AI behind things like:
- Computer vision (e.g. automated inspection using cameras)
- Speech recognition
- Advanced chatbots and language models (like ChatGPT)
For manufacturers, Deep Learning can unlock powerful capabilities in:
- Automated visual inspection
- Real-time defect classification
- Adaptive process control
Tools like Proficy CSense make it easier than ever to apply these techniques at scale—without needing to write code or hire a data science team.
So What?
Why does it matter if we understand the difference between AI and ML?
Because it helps us ask the right questions:
- Do I need a system that follows rules or one that learns from my data?
- Can we improve quality inspection by training a model or just refine our existing rules?
- Are we collecting the right kind of data to make machine learning worthwhile?
It also helps you cut through the buzzwords. When a vendor says their system “uses AI,” you can dig deeper:
- Is it a rule-based system?
- Is it using real-time data to learn and adapt?
- Is it scalable across multiple lines or sites?
The Bottom Line
AI is the big vision. ML is how we get there. Neural networks and deep learning are powerful tools within that journey.
And now, more than ever, those tools are available to everyone.
The data you already collect through SCADA, Historian, or your MES? That’s the fuel. Tools like CSense and platforms like HighByte make it easier to connect that data, apply the right models, and surface the insights that drive action.
So, the next time you hear the term AI—you won’t just nod along. You’ll know which layer you’re in and where your operation could go next.

Written by: Martin Paczona – Head of Industrial Data Science
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